Two months after Uber CEO Travis Kalanick offered customers a New Year's Eve primer on how to avoid getting gouged by Uber, the company is redoubling its charm offensive.
In a blog published Monday afternoon, Uber introduced a new app to bypass Uber gouging. Called Surge Drop, it notifies users when surge pricing ends at their location, so that they can wait for a cheaper ride.
"We're taking transparency to the next level!" gushed the blog, penned by a company that's widely reviled for its lack of transparency.
Asked to explain the impetus for Surge Drop, an Uber spokesman pointed back to the blog post, which characterizes the feature as an olive branch for irritated consumers. "We'll stay true to our pledge to get you the fastest ride available, and sometimes that will require surge pricing to get more drivers on the road," the blog says. But it alleviates the laissez-faire model somewhat by offering a cheaper alternative for those who can wait.More »