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A study that will, all but certainly, be at some point brandished by Supervisor Eric Mar in a forthcoming crusade
against sugary beverages being slurped down by children was released at the stroke of midnight today.
You can read the study, the product of the UCLA Center for Health Policy Research and the California Center for Public Health Advocacy, right here
. The upshot: While overall consumption of sodas and other such drinks is down 11 percent overall among California children, it's fizzing up among 12- to 17-year-olds. The most recent data from the California Health Interview Survey indicates that 65 percent of adolescents are knocking back one or more sodas a day -- an 8 percent spike from just eight years back.
The data, gleaned since 2005 via tens of thousands of interviews, even breaks down juvenile soda consumption on a county-by-county basis. Sadly, not every last county is listed; there may not be much to do for a 17-year-old in Modoc County but guzzle RC Colas, and it'd be interesting to see if that holds forth in the numbers.
San Francisco, however, makes an appearance. And some of its data, unlike the beverages in question, are flat.