Max Bell Alper has befouled his own well. He's soiled his own bed. You can use Google to hunt down other apropos analogies. Busloads of employees roll out of San Francisco every day to make it so.
Sadly, the story of the day, the week, the month didn't last much past the morning. Today, our down-the-hall colleagues at the Guardian covered an anti-gentrification-inspired blockade of a Google bus, and captured on film a man indicating he was a Google employee behaving like a Central Casting entitled Googler/ascendent San Franciscan. His indignant thesis, bellowed at protesters: "You can't pay your rent? I'm sorry. Get a better job. ... This is a city for the right people who can afford it. You can't afford it? You can leave."
It'd be hard to imagine any individual more neatly epitomizing the ethos of today's skewed, rapidly gentrifying city unless, say, he ripped off a tent from a freezing homeless person (don't bother -- the city's got that that covered).
But it turns out this wasn't an outburst. It was a performance.
The Guardian soon updated its high-trafficking post to acknowledge that it -- and everyone else -- had been had. This wasn't an incomprehensibly oblivious techie but an incomprehensibly oblivious union organizer and performance artist.
It was both a surreal moment and a transcendentally stupid one. Now everyone is left to feel that much angrier and dumber for the morning's misadventure.