Uber Explains How to Not Get Gouged By Uber This New Year's Eve
Given the slew of complaints about Uber's surge pricing during DreamForce -- when fares climbed as high as $45 for a trip downtown -- the company had little choice but to tackle the issue in its latest charm offensive.
Travis Kalanick dispensing pro-tips.
Surge pricing isn't going anywhere. The combination of inclement weather, back-to-back holidays, and downtown carousing has just been too lucrative for Uber to pass up. Not to mention the technology startup is committed to its free-market ethos, which favors pure supply-and-demand economics.
Yet, as a sort of palliative, Uber CEO Travis Kalanick offered a few "pro-tips" for riders who want to dodge the high prices this New Year's Eve.
Here he is, breaking it down:
There's a nice bit of practical advice in there -- for consumers to avoid taking Uber at the time they'd logically need it. (The $415 tab that Jessica Seinfeld paid to have her kids squired from a Bar Mitzvah to a sleepover has already become a symbol of tech start-up iniquity.)
A cynic might also view this pricing primer -- which Uber fire-hosed into the inboxes of various tech journalists this morning -- as a shield against all the complaints that will inevitably come on January 1st. Which might just be the dawn of another profitable year for Uber.