The More You Tweet, the Bigger the Narcissist You Are, Researchers Say

Categories: Tech

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mhdbadi via Flickr
Can't get enough
Young narcissists use Twitter as a megaphone. Older narcissists use Facebook to purge their insecurities and gain a sense of belonging.

Now, researchers have concluded that the amount of time a person spends on a social media site speaks volumes about his or her personality. The more you tweet, the bigger your ego, and the more you Facebook, the bigger your need for approval.

So says a new study from the University of Michigan, appropriately titled "Mirror or Megaphone?: How relationships between narcissism and social networking site use differ on Facebook and Twitter." Based on two surveys -- one of a mostly female group of college undergrads, the other of a mostly female group of middle-aged adults -- the study showed people who tweet obsessively tend to be show-offs, grandstanders and personal branders, whereas those who post on Facebook are more concerned with their own appearance.

Those findings validate the conventional wisdom that Twitter is the more youthful, millennial, me-centric social network. Facebook is the province of older people who like to showcase pictures of pasta dishes, or post status updates about their kids. We'd hazard to say it's a crutch for people who can't get out of the house much, but still seek validation from their peers. Incidentally, the median age of Facebook users has risen from 38 to 41 over the last few years, according to various social media studies. A recent spate of alarmist headlines suggested that teenagers may, in fact, be ditching Facebook.

Even more interesting, though, is the way that social network users reacted to this study when it began proliferating on Facebook and Twitter. In our *extremely scientific* sample, Twitter users tended to manually repost the link in a way that gave themselves credit for finding it. Facebook users, in contrast, "Liked" the link and then followed up with elaborate comments explaining their position on the issue.




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17 comments
bloomode
bloomode

Uh yes of course its true why else? unless you have bubblegum for a brain. And of course thats part of it too. Strange how our mayor has by far posted more tweets than any other public official aint it obvious. Or as was mentioned has posted his smiling jack-o-lantern face more. Im sure that was a misprint and meant to say smiling jackass face.

Ray Villadelgado
Ray Villadelgado

I believe it. That and those folks who upload 20 face pictures of themselves in Facebook. LOL

Laura Ladd
Laura Ladd

I shut my account down. I just didn't care about 140 character posts anymore. Being succinct sure put a clamp on my clever! : ) (cleverness...?) ha ha

Dan Verel
Dan Verel

Social media and narcissism -- who'd have thought??

Terry Rose
Terry Rose

At my narcissists anonymous meeting we introduce ourselves by saying " It,s my world and you just live in it " I have not been asked to chair a meeting yet , I don,t have enough piercings or tatoos

Candice Dayoan
Candice Dayoan

I love that no one's tweeted about this using your button yet.

Beth Winegarner
Beth Winegarner

Seems like it could depend on what you're tweeting about.

Jorge MackIntire
Jorge MackIntire

forwarding this to everyone who has more than 100k tweets

Paul Varga
Paul Varga

*checks his Twitter* Harvey Levin, Kevin Smith, Arianna Huffington, Ellen Degeneres.. You know? You could be right about that.

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