Zazzle Bails on Bay to Breakers Race
If you missed it in the Chron this weekend, Zazzle, the Redwood City-based company that serves as a platform for crappy T-shirts and mugs online, abruptly dumped a city favorite -- Bay to Breakers.
Take your shirts off!
It couldn't be worse timing, especially for the city's nudists, since Bay to Breakers is now one of the few events where people can legally walk around town wearing nothing but a smile. Zazzle, which became the proud financier of the popular drunken footrace three years ago, offered no comment on its reason for dropping out of the race.
Which begs the obvious question: What does this mean for those of you who were already putting together costume ideas for the May 19 race?
Well, according to Bay to Breakers, the event, which is owned by one of America's richest men, will run with or without a new sponsor.
We contacted event organizers this morning to find out more about their plan to make this happen, but no word back yet.
As costume enthusiasts and public intoxication fans might recall, Zazzle was the company that saved the race two years ago when B2B was about to collapse at the finish line. Its previous sponsors, ING, bailed in 2010, complaining that the event, which costs about $1 million, was losing money.
Incidentally, $1 million is bubble gum money to billionaire Philip Anschutz, who owns the event. Now might be a good time to hit up Uncle Phil.