That New UC Logo Everyone Hated Has Been Scrapped

Categories: Local News

university-california.png
The venerable UC seal.
The University of California announced today that it will not use the newly designed logo that some critics compared to a toilet bowl.

Calling the controversy over the new design a distraction, Daniel M. Dooley, senior vice president for external relations at the University of California Office of the President, said in a statement that the UC system would be suspending the use of the logo.

See also: UC Logo: Gavin Newsom Not a Fan

Dooley described the design, a gold C inside a blue U, as a monogram which was designed in-house with minimal cost and was meant to aid in differentiating between systemwide materials and those of an individual campus and was never intended to replace the UC seal.

He defended the logo, saying it had received praise from outside design experts.

But plenty of other disagreed, including Gavin Newsom and more than 54,000 students who signed an online petition protesting the new look.

"Instead of being creative with the University of California logo, we should be searching for creative solutions for funding the University of California," Newsom said in a letter to UC President Mark Yudof.

Though Dooley said the new monogram and the existing seal were meant to co-exist, critics said it was cheap, that it resembled a "toilet bowl" or a computer image that hadn't finished loading, and it should go.

Although a toilet might be a fitting way to describe the California higher education system.




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4 comments
hplovecraft
hplovecraft topcommenter

Minimalism reminescent of the 'Nike Swoosh'. Corporate swastika.

Ubaid Dhiyan
Ubaid Dhiyan

"a toilet might be a fitting way to describe the California higher education system" - seriously? Care to explain?

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