J.C. Penney's Gay Dads Ad Sparks Backlash -- and Backlash to Backlash

By Erin Sherbert Fri., Jun. 1 2012 at 1:07 PM

Okay, they definitely shopped at J.C. Penney

It seems that One Million Moms' effort to preserve American shopping as an afternoon activity for white heterosexuals only has failed miserably.

Readers might have already seen in the press today the uproar over the J.C. Penney's Father's Day ad, which features a same-sex couple playing with their children. It was this ad that outraged the Million Moms, who claim that the anchor department store is promoting sin (and they're not talking about their women's clothing). As a result, the anti-everything group has asked for everyone to stop buying ugly slacks and shoes at J.C. Penney's now.

Yet this public demonstration against gays and their kids has totally backfired, in that pleasurable sort of way. Sure, it might have encouraged some people to stop shopping there, but there's certainly a segment of the population -- gay and straight -- who now want to drive down to J.C. Penney's and max out a credit card.

One Million Moms posted its disgust over the ad on its Facebook page this week, which has naturally incited tons of comments -- from people who admit they've never shopped there before, but are en route to J.C. Penney now.

Here are some of our favorites:

"Just bought some shoes."

"My boyfriend is going to shop there with his boyfriend."

"Anyhoots, I'll go lookie loo."

"Does OMM realize all they're doing is giving free advertising to JCP?"

"I don't usually shop at JC Penney's, but I think I will now."

We're guessing someone at J.C. Penney's is collecting a nice bonus today.

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Tags:

gay dads ad, J.C. Penney, One Million Moms, ugly slacks, white heterosexuals

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Johnnydepp

The author should have looked at penny's sales figures before writing this phony spin story. The public at large are so sick of this agenda. Talk about the mother of all back fires wit an ad campaign. I guess after losing 25 percent of there sales after their mothers day advertising, they figured pedal to the metal for fathers day. People are SICK OF YOUR GAYNESS. We certainly dont want to here about it when simply trying to shop. If your life style is so great, then why do you get so defensive about it, and try to make anyone who disagrees with you a bad person. You have ruined a good company. Have you ever considered all the peoples lives you have screwed that are now losing their jobs at jcpenny because of your advertising????? Selfish JERKS

Mark 2000

Some one really needs to do some research on One Million Moms, because I m guessing they're actually 3 dudes in a basement.

wdscully

Not sure I understand how the picture they used supports the article. The show "My Two Dads" was about two heterosexual men raising one daughter because paternity tests were not readily available. Would have been better off using a stock photo than this one.

Erin Sherbert

Gosh, I just thought it would make a perfect JC Penney ad

Ka3lyn2

Its 2012. Leave people ALONE! Its not going away and your opinion isnt going to change a thing.

Christopher F Cheney

btw tell omm i be shoiping at jcpenny when i get some extra cash and i take gay girls and gay guys down oh and straight people to.

Christopher F Cheney

It said that they call it a sin, but does not the bible say don't judge others so in reality there are doing a sin themselfs. god forgives you for sins and you know what its time to grow up and how about be adults instead of force your opinion down someone throat

Fubo

Yeah, because the THREE PERCENT of the country are rump rangers and they are all going to shop at JCP and save them from going out of business because (not of tacky merch) but of BAD BUSINESS AND BOYCOTTING RUSH.

Enjoy your polyester, dahlings.

e_dog

Next time you pop into your preferred straight-lifestyle-affirming department store, pick up a few extra commas. I had to read your post three times before I could understand your shitty writing.

Springless_chicken

Penny just pissed in their Post Toasties

Tscoma

This is totally going to be in future PR textbooks.

e_dog

Oh the drama. You don't need to compromise your highly superior sense of fashion to get back at 1MM. Just go get your dad a tie, a new butcher knife, a Giants jersey, or a gift card, and stick it to some frigid old maids in the process.