OK Cupid Opens San Francisco Office

Cupid comes to SF

​Many San Franciscans are already familiar with OK Cupid, the free dating website. OKC has all the hallmarks of online dating -- creepy, unsolicited messages from suitors in different time zones; photos of people hiking; the occasional, improbable success story -- and a few that are particular to the younger set to which it caters. (I like Haruki Murakami well enough, but had no idea he had such a solid constituency amongst hipster lonelyhearts.)

OK Cupid's wry interface and self-conscious hipness suits San Francisco down to the ground, but the company is actually based in New York. Apparently OKC's honchos figured they'd find fertile ground for a new enterprise in the Bay Area, because they just set up some sort of incubator business in San Francisco, called OK Cupid Labs.

OK Cupid was bought by Dallas-based Match.com earlier this year. OKC Co-founder and CEO Sam Yagan tells All Things D that the new ventures to spin out of OK Cupid Labs could be in the online dating business, or "a way to bring people together that's not explicitly dating."

And attention, fun-and under-employed techies: Looks like they're hiring. According to the new company's website, "OK Cupid Labs is looking for passionately creative engineers, designers, and data specialists to help us create the next wave of products and systems in the dating space."

As an added benefit, the new office is based in SOMA. That means you can look forward to rubbing shoulders with a bunch of 40-year-old tech dorks in hoodies and Pumas when you file into line for your favorite restaurant at lunch.

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