Is this the best type of ad to run in an RCV election?
According to the ranked choice voting playbook, candidates must offer themselves up as a perfect amalgam of milquetoast and pablum. They might not draw enough attention to be anyone's favorite, but perhaps they'll get enough second-choice votes to prevail.
City Attorney Dennis Herrera seems to have ditched that formula today in a television commercial denouncing Mayor Ed Lee as a patsy for Rose Pak, Recology, and PG&E.
"Special interests are enjoying unprecedented access in City Hall, to the point that the interim Mayor is doing PR activities for PG&E. San Franciscans deserve a Mayor who fights for all of us -- with no strings attached," Herrera said in a press release.
Check out the video.
Matt Dorsey, spokesman for the campaign, says that ad spot shows Lee is a sullied backroom dealer compared to the corruption-fighting Herrera.
According to Dorsey:
Citing Lee's continued support for a controversial Central Subway project that is nearly $1 billion over its original budget, his praise for PG&E just days after the company was sharply criticized by federal regulators for its negligence in causing the San Bruno blast, and admissions by Recology employees that they were pushed to work to help get Lee elected, the ad highlights mounting concerns about Lee's poor judgment and political motives as voters begin learn more about the mayoral candidates.
By coming out swinging both fists -- hard -- Herrera is risking his potential to grab second or third choice votes from Lee supporters.