Why Facebook and Yelp Are Dumping Daily Deals

Categories: Tech
DigitalTremorsHeader-1.jpg

When Groupon started getting tons of "next big thing" coverage a couple of years ago, I instinctively wondered how this could possibly be. I didn't question whether online coupons could be a viable business -- that seems obvious -- but valuations in the billions and talk of public stock offerings seemed crazy to me.

Eventually, the inevitable backlash came. Local businesses started talking about how coupons did them more harm than good. Details emerged showing that Groupon's financial performance perhaps wasn't as strong as had been thought. Most tellingly, other companies piled into the business.

And therein lies the core issue: there are few barriers to entry in the online-coupon business, so it quickly becomes commoditized, and nobody can make any real money. Facebook realized this after less than four months of experimenting with its own local-deals service. It announced on Monday that it's pulling the plug. And Bloomberg News reports that Yelp is scaling back its own deals service.

Deals will surely live on. Many consumers love them even if local businesses don't, and many businesses will continue to participate as long as consumers want them. Yet despite Groupon being called "the next eBay" and "the next Amazon," it's hard to imagine any one company similarly dominating the coupon business to the point where they have pricing power or where they can command a huge part of the market. That's because, unlike on those sites, coupon consumers can easily take their business elsewhere. It just takes a click over to LivingSocial or any one of hundreds of other competitors that essentially offer the same thing.

People go to eBay because that's where all the sellers are. Hence, eBay has pricing power. They go to Amazon because that's where all the stuff is (and, among other reasons, because Amazon offers a superior user experience and generally excellent customer service -- which, relatively speaking, aren't important considerations for coupon sites.)

The backlash against Groupon reached a zenith in recent weeks, culminating last week in a bit of gossipy intrigue. The Atlantic's Nicholas Jackson wrote on Aug. 19 that Groupon was "running out of cash." That might or might not be an accurate assessment, but either way, profits are being squeezed. Groupon CEO Andrew Mason, however, wrote a memo ostensibly meant for his employees where he called Jackson's article one of a number of "insane accusations," against the company.

The company is restricted as to what it can say publicly because it's in its IPO "quiet period." Mason's memo was leaked to the Wall Street Journal's Kara Swisher, however, which simply brought fresh attention to Groupon's shaky financials and renewed criticism of its accounting practices, which are being probed by the SEC.

Whether the memo was purposely leaked by Mason or another Groupon executive or investor isn't known for sure, despite what disgraced stock analyst and current business-gossip mogul Henry Blodget might say. It's not unheard of for companies to leak memos like this in order to get around the restrictions. Whatever the case, though, nobody came away from this incident feeling better about Groupon's prospects.

Sometimes, a quiet period is a company's best friend.

Dan Mitchell has written for Fortune, The New York Times, Slate, Wired, National Public Radio, The Chicago Tribune, and many others.

Follow us on Twitter at @TheSnitchSF and @SFWeekly

My Voice Nation Help
5 comments
Sort: Newest | Oldest
voucher codes
voucher codes

The news media have long described the day after Thanksgiving as the busiest shopping day of the year.In earlier years, this was not actually the case. In the period from 1993 through 2001, for example, Black Friday ranked from fifth to tenth on the list of busiest shopping days, with the Saturday before Christmas usually taking first place.In 2003, however, Black Friday actually was the busiest shopping day of the year, and it has retained that position every year since except 2004

David Silver
David Silver

YELP in HELL!We pray to The LORD that YELP EXTORTION is exposed in Federal Court! Manipulation of reviews is extortion! We pray that our LORD shows no mercy for all the emotional damage and EXTORTION they have inflicted upon small business owners and the children they support. YELP is a brood of snakes and scorpions and deserve to BURN ALIVE for their  extortion, lies and slander. PRAY PSALMS 119 FOR THEIR DESTRUCTION!Say five times: "Archangel Gabriel destroy YELP! Now!"YELP WILL BE BANKRUPT SOON! ALL PRAISE TO ALLAH! The Merciful and Just LORD OF MAN and EARTH!

janisalbert
janisalbert

Awesome, Printapon saves me time and money! You can see the coupons instantly and don't have to search for ones.

MrEricSir
MrEricSir

Meanwhile, SFGate has *added* a daily deals site.  (It's just a co-branded version of Townhog, but still.)

Now Trending

From the Vault

 

©2014 SF Weekly, LP, All rights reserved.
Loading...