Facebook Hires PR Firm to Plant Negative Stories About Google

Categories: Tech
hector_vs_achilles_by_genzoman.jpg
Modern day fight
It's no secret that Google has been feeling a bit insecure lately, plotting to start its own social-networking system to fend off the threat of Facebook. But the growing tech-rivalry has now hit a new low.

Recently, a top public relations firm, Burson-Marsteller, was reportedly hitting up influential reporters to write anti-Google stories -- the agency even offered to help craft a Google-bashing editorial that promised to get picked up in national media outlets, including the Huffington Post.

The PR firm was pitching stories that specifically targeted Google's privacy standards.

So who hired this savvy PR firm?

Facebook did, according to The Daily Beast.

The social-networking giant was busted after the PR firm's dirty plan backfired. The blogger in contact with the agency printed the e-mails that Burson-Marsteller had sent asking for the negative stories about Google, media outlets reported.

According to The Daily Beast:

Confronted with evidence, a Facebook spokesman last night confirmed that Facebook hired Burson, citing two reasons: First, because it believes Google is doing some things in social networking that raise privacy concerns; second, and perhaps more important, because Facebook resents Google's attempts to use Facebook data in its own social-networking service.
Wouldn't the two Internet giants be bigger and better if they just work together instead of fighting it out?

Follow us on Twitter at @SFWeekly and @TheSnitchSF

My Voice Nation Help
1 comments
fashion public relations
fashion public relations

choosing the PR agency, you need to be very clear about what you require from the agency. If you can articulate your demands properly, chances are that you will get a good agency for your business. Being clear about your goals will help you find the right agency.

Now Trending

From the Vault

 

©2014 SF Weekly, LP, All rights reserved.
Loading...