Apple, at $153 Billion, Unseats Google as World's Most Valuable Brand
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Financial-research company Millward Brown set the company's current brand value at $153 billion -- an increase of 84 percent since 2009, when it valued Apple at $93 billion. The boost appears to be driven by the consumers' infatuation with the iPad.
Global-tech companies such as Apple, Google, and Microsoft dominated the top of the brand listings, along with purveyors of a few recognizable products, such as McDonald's, Coca-Cola, and Marlboro. Unsurprisingly, the Gulf oil spill had a disastrous effect on the brand value of oil giant BP, leading its valuation to drop by 27 percent to $12 billion.
Facebook, at $70 billion, made its debut on the top 100 list. All in all, it was a fine showing by the local tech industry -- perhaps a celebratory Big Mac, washed down by a Coke and followed by an unfiltered cigarette, are in order.
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