Snoop Dogg Gets the Smackdown from Bay Area Alcohol Watchdogs

Categories: Business, Health
snoop-dogg-smoking.jpg
He knows how to sell
It definitely wouldn't be hard to lure kids to any product with a campaign that combines Snoop Dogg, alcohol, and sugar.

Which is what has one anti-alcohol group concerned. The Marin Institute is taking on the alcopop industry with an online petition asking Pabst Blue Ribbon to pull its latest supersized alcopop drink, Blast, even before it has made it to the shelves.

So far, 200 people have signed the petition, which asks that the Los Angeles-based company stop concocting the 23-ounce alcoholic beverages that are so packed with sugar and alcohol that they can give youngsters the kick of four beers in one single can.

"The object is to get hammered -- and fast," said Michael Scippa, spokesman for the Marin Institute. "It encourages binge drinking, and that's why it's such a threat."

It's not just that these kiddie cocktails are superlarge, but alcopops are also supercheap; they cost roughly $3 a can, which makes it all that more appealing to low-income, urban kids who can't afford a six-pack of beer.

The Marin group is also irked by the company's marketing ploy -- Pabst has tapped popular hip-hop artist Snoop Dogg to be the face of the campaign for Blast. The Institute is asking that Pabst boot the Dogg as its celebrity spokesman for the alcopop.

"In their own literature, they talk about bringing young black women into the mix," Scippa told SF Weekly. "It's exploitation."

But let's be honest. A petition, even with thousands of signatures, won't bring Blast to a screeching halt. Scippa acknowledged this, and told SF Weekly that's why his group is trying to camp onto Sen. Alex Padilla's (D-Los Angeles) existing legislation aimed at banning alcopop drinks with caffeine.

That legislation, he said, doesn't go far enough.

"That doesn't solve the problem of supersized drinks," he says. "This is an opportunity for Mr. Padilla to make his bill stronger."

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8 comments
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Drewcab415
Drewcab415

I wonder what it's like to be a shill & then I read Erin Sherbert getting pimped by the Marin institute. Hope the money is good working the proverbial corners.

Blastoff
Blastoff

its just like getting the "super" sized meal - we are responsible for our own actions and should be allowed choice.

njudah
njudah

The Marin Institute needs to just admit they are against all alcohol, just like the temperance movement that gave us Prohibition. Hiding their anti-all alcohol agenda behind pseudo-science and doubletalk and the tired old "won't someone please think about the children" BS is tiresome and not a substitute for good policies re: alcohol.

Drewcab415
Drewcab415

What a tool - I had a job interview with the Marin Institute & while I'm sure Michael Schippa means well he comes off as an anti-fun, whining, pain in the balls, attention whore. All this from a 30 minute job interview & reading him quoted every time sparks or whatever other uber potent beerlike drink comes on the market.

yoyo
yoyo

Bitter much? Seem like you're the whining tool, dude. Looks like you got a lot of time on your hands too... still haven't found a job have you?

orchid
orchid

This has absolutely nothing to do with Prohibition. It's obvious that as long as there are closeted alcoholics in politics and alcohol money funding most political campaigns, the drug will remain legal. The real BS is that these f*cked up alcohol companies are marketing to teens and younger. (And, let's be honest, they take the bait. You wouldn't drink this crap unless you were 12, or already wasted). Look at the death stats connected with alcohol. That's all you need to do to know that this is a real issue.

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