PETA Asks S.F. to Take the 'Loin' Out of the Tenderloin

By Erin Sherbert Tue., Mar. 29 2011 at 12:41 PM

Does this really represent the TL?

What is it they say? Only in San Francisco ...

The People for Ethical Treatment of Animals, better known as PETA, fired off a letter to Mayor Ed Lee today asking that the city change the name of the Tenderloin to something a little more animal-friendly.

Tracy Reiman, vice president of PETA, explains to the mayor that the name "Tenderloin" only conjures up images of meat, meat, and more meat.

"By discarding an outdated moniker that evokes the horrors of the meat trade, you'll be sending a strong message to progressive businesses and health-conscious residents that this neighborhood is ready for a fresh start," the letter reads.

Instead, PETA offers up a more soy-based name for the diverse neighborhood, known for its crime, liquor stores, and residential hotels: Tempeh District.

"Tempeh, a protein-packed food made from soybeans, is a healthy, cruelty-free meat substitute," Reiman said. "In contrast, tenderloin comes from real suffering."

She explains in the letter how piglets have their tails and testicles cut off without being given any painkillers and breeding cows are confined to metal crates that are so tiny that the animals cannot even turn around.

PETA then takes its argument a step further. The Tenderloin might be well kown for its crime, prostitution, and corruption, but slaughterhouses are far worse when it comes to violating laws. So what better way to change the seedy neighborhood's image than to give it a more veggie-friendly name that reflects healthy practices, PETA asks?

And if Tempeh doesn't work, how about Granola Flats?

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Tags:

Granola Flats, Mayor Ed Lee, only in San Francisco, PETA, tempeh, The Tenderloin

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bigriggs

PETA= Perfectlty Edible Tasty Animals.....

Sliceoflemon.Goldbrick

Oh my god PETA. Get over yourselves already. I'm going to have a steak for breakfast because I hate you that much.

Buzzard1022

When are the people at PETA going to realize garbage like this makes them look totally foolish and only detracts from any real good they do in protecting animals? They do some good, but Id never donate to them as long as they waste time and money on crap like this. Note to PETA: No animals where harmed in the naming of a San Francisco neighborhood.

Elise Joelle

...

TheDave

Just hearing the word "PETA" makes my mouth water for Veal.

randyfleming

Repair to the Lafayette Cafe on Larkin St. and let Mae or Stephanie take your order. It's Weds' special on the menu. Then on to 'The Brown Jug' for aperitif. Hi Charles!

jaktober

I was a Vegan for 10 years, and never gave to PETA. What waste of time. I live in SF, the problem with the TL isn't the name. If it wasn't a slum people would think "That's where we go to get a high-class steak." PETA should stand for "Pending Effectiveness; Total Annoyance."

Guest

PETA needs to take a page from the Japanese and go commit ritual suicide.

Heppy

I only have 1 thing to say. PETA euthanizes more animals every year than any other organization. How does that stand against their credo?

Retch

http://www.facebook.com/Distur...

"There's news - then there's Disturbing News."

sfnative

the people of san francisco ask PETA to STFU and GTFO

sam415

PETA needs to worry about supporting their ecoterrorist and celebrity fund raisors and gtfo of the politics of San Francisco.

all these name changes need to stop. im so sick of yuppies and hipsters pushing to change all our neighborhoods to more "suitable" names is bullsh*t.

you dont like the name of the area, THAN GTFO. PETA has absolutely nothing to do with the Tenderloin.

Abel Hernandez

This is beyond silly.

JeffreyATW

PETA is much like the Westboro Baptist Church. They might actually believe what they preach, but their strategy is to be as ridiculous and outlandish as possible.

Additionally, they're both troll organizations. Don't feed the trolls, guys.

MrEricSir

Why do people donate money to these assclowns? How stupid can you get.

Robyn

THIS IS NOT REAL LIFE! i live in the tenderloin, and never before has it made me think of fucking meat. how can a name at all have anything to do with animal cruelty. not to mention the names deep rooted history, and can not be replaced with some bullshit soy protein meat. im a vegetarian, and i still think this is bullshit.