Starbucks Now Allows Customers to Pay for Coffee Order with Smartphone
Categories: Business
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| Starbucks Caters to Coffee Addicts |
The coffee retailer has now made it possible for caffeine-crazed customers to consume their drinks even sooner. With the creation of a Starbucks app, customers can now pay for their lattes and teas using their smartphone.
That's right. You can use your smartphone (depending on what kind it is) to purchase drinks and food at any of the 6,800 Starbucks and 1,000 cafes located in Target stores nationwide.
Brady Brewer, vice president of Starbucks Card and Brand Loyalty, says that one in five Starbucks transactions is made using a Starbucks card, so "mobile payment will extend the way our customers experience and use their Starbucks Card."
All you have to do is download the app and begin placing your order. Customers then pay by holding their mobile devices in front of a scanner on the counter, and scan the app's on-screen barcode.
Starbucks has already seen its success in test markets in Seattle, New York, and cities throughout Northern California.
Now, go get some coffee.
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