KUSF Now Has Only 15 Listeners

Categories: Media
boomboxmusicawards.jpg
Surely, she owns a computer
When University of San Francisco officials pulled the plug on KUSF radio last week, they promised the new online format would be able to accommodate not hundreds but thousands more listeners.

But just because it can doesn't mean it will.

Since the station was sold and tuned into an online only format, listeners have dropped off the dial. Currently, only 15 souls are tuning into KUSF -- a pitiful total when compared to the 50,000 listeners it had when it was located at 90.3 on your FM dial.

This apocalyptic dropoff is just what former KUSF DJs predicted -- online radio is nice if you are sitting around at home, but it's not convenient -- you can't listen to it while you drive.

Right now, the station has the streaming capacity to allow for as many as 213 listeners, said Trista Bernasconi, program manager for KUSF. She said they are working hard to put together programs and get volunteers to help out again.  

"Until we get our audience back -- if we get our audience back -- there is no point to pay for additional streams," Bernasconi said. That's reasonable, considering it costs between $500 and $900 for additional streaming.

Program managers say they are scrambling to put together an ad campaign to lure listeners back to KUSF. But it's been hard. Attention is focused on the volunteers who have left and launched a fight to block to sale of 90.3 FM to the University of Southern California, which will broadcast classical music.

Earlier this week, KUSF volunteers held a rally outside City Hall with Supervisor Ross Mirkarimi, who introduced a resolution supporting the college station. Volunteers say because the Federal Communications Commission has not yet approved the sale, they have some time to block the transaction.

"We are hoping to remind everyone that this is our station," said Irwin Swirnoff, a volunteer for KUSF, told SF Weekly this week.

But what's more likely is that they will continue the search for a 16th listener.

Follow us on Twitter at @TheSnitchSF and @SFWeekly  


Like this Story?

Sign up for the Weekly Newsletter: Our weekly feature stories, movie reviews, calendar picks and more - minus the newsprint and sent directly to your inbox.

Privacy Policy
Sign up for free stuff, news info & more!

Tools

Browse Voice Nation
  • Voice Places

    Voice Places

    Discover restaurants, nightlife, travel, shopping...

  • VOICE Daily Deals

    VOICE Daily Deals

    Get 50 to 90% off every day on restaurants, movies, massages...

  • Best Of

    Best Of...

    More than 10,000 of the BEST things to eat, drink, and experience

  • My Voice Nation

    My Voice Nation

    Join the Village Voice community and get exclusive deals and info

  • Happy Hour

    Happy Hour

    Your local Happy Hour guide at your fingertips

or

Log in or Sign up

Social Connect:

Use your favorite account to access My Voice Nation.


Use your My Voice Nation account to log in:





Forgot password?
or

Sign Up or Log in

Social Connect:

Sign up for My Voice Nation with your preferred network.


Sign up for a My Voice Nation account:



Privacy policy