KUSF Now Has Only 15 Listeners

Categories: Media
boomboxmusicawards.jpg
Surely, she owns a computer
When University of San Francisco officials pulled the plug on KUSF radio last week, they promised the new online format would be able to accommodate not hundreds but thousands more listeners.

But just because it can doesn't mean it will.

Since the station was sold and tuned into an online only format, listeners have dropped off the dial. Currently, only 15 souls are tuning into KUSF -- a pitiful total when compared to the 50,000 listeners it had when it was located at 90.3 on your FM dial.

This apocalyptic dropoff is just what former KUSF DJs predicted -- online radio is nice if you are sitting around at home, but it's not convenient -- you can't listen to it while you drive.

Right now, the station has the streaming capacity to allow for as many as 213 listeners, said Trista Bernasconi, program manager for KUSF. She said they are working hard to put together programs and get volunteers to help out again.  

"Until we get our audience back -- if we get our audience back -- there is no point to pay for additional streams," Bernasconi said. That's reasonable, considering it costs between $500 and $900 for additional streaming.

Program managers say they are scrambling to put together an ad campaign to lure listeners back to KUSF. But it's been hard. Attention is focused on the volunteers who have left and launched a fight to block to sale of 90.3 FM to the University of Southern California, which will broadcast classical music.

Earlier this week, KUSF volunteers held a rally outside City Hall with Supervisor Ross Mirkarimi, who introduced a resolution supporting the college station. Volunteers say because the Federal Communications Commission has not yet approved the sale, they have some time to block the transaction.

"We are hoping to remind everyone that this is our station," said Irwin Swirnoff, a volunteer for KUSF, told SF Weekly this week.

But what's more likely is that they will continue the search for a 16th listener.

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guest
guest

The new stream had more than 15 people listening. I was there and had a number. Listen in at 12-3 for a KUSF 90.3 Dj still delivering great music on the online station.

I don't know where you're getting your facts but most likely from a disgruntled New Music Dj who is still protesting the sale of the FM license.

And also make sure you know when you're listening to an on-air DJ or when you're listening to an ipod playing because no DJs are in there.

Guest
Guest

Were you there before or after this story appeared? Maybe they had more than 15 listeners at the time you were there because of the publicity generated by this article.

I work during the hours of 12-3, so can't listen. But the rest of the time it is run like any automated radio station, broadcast or online. There are literally thousands of Internet-only radio stations all over the world, usually housed in some person's basement or spare room. Most of the owners are not taking college courses on how to be a DJ.

Good luck with the recruiting and advertising campaign. But the most number of simultaneous listeners they will ever have is 50. The New Music DJ's will set up their own Internet-only radio stations if they really have a need to broadcast.

SeaScape
SeaScape

As the story says, the 15 people listening & 213 listeners maximum facts came straight from the USF Station Program Manager, Trista Bernasconi. If anyone has an incentive to exaggerate those numbers it would be her, so they're believable. And very pathetic.

Missus
Missus

50,000 simultaneous listeners? I call bullshit.

Guest
Guest

In the radio industry, the audience figures bandied about are the "weekly reach" or "weekly audience'. This means the number of people who have tuned in to the station at least once during the course of a week. With the block programming of KUSF, the figure of 50,000 is plausible. Remember some people may have only tuned in for the ethnic program in their own language. The number of simultaneous listeners varies widely for a radio station. Some small 24 hour stations privately admit they have ZERO listeners in the wee hours of the morning.

dollarbin
dollarbin

50,000 listeners would have easily made KUSF one of the top 3 stations in the market (and given them massive fuck you clout to anyone who would take them off the air). I love KUSF and miss it terribly, but I doubt it ever had more than a couple thousand listeners at once.

Iratemix
Iratemix

I was one of the 15 today listening for fifteen minutes....it sounded really unprofessional and awful. So painful to my ears after all those years of great sounding DJs

mattymatt
mattymatt

What about USF's vaudeville troupe, how many people are in their audience? And the blacksmithing department, how many stagecoach horses have they shod lately?

Smartypants
Smartypants

are you really old or just really retarted?

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