Zynga Fingers Ad Agency for Alleged 'Mafia Wars' Sidewalk Vandalism
|The city attorney sends his regards...|
We emailed Dani Dudeck, Zynga's general manager of corporate communications, for a response to a letter sent to the company by deputy city attorney Alex Tse. The letter complained about "illegal and actionable" marketing tactics, which Tse called "vandalism," in which fake $25,000 bills were glued to sidewalks. The bills advertised Zynga's new game, Mafia Wars: Las Vegas.
Dudeck got back to us today with this statement, which she attributed to Davis Elen Advertising, an agency with offices in San Francisco, Los Angeles, San Diego, and Portland. We haven't been able to reach officials at Davis Elen for comment, but here's the statement:
|Sometimes, in a mafia war, you gotta take the fall|
Note that the "we" here supposedly refers to Davis Elen, and not Zynga. We'll update when we hear back from the ad agency.