Crunch Berries Lawsuit 'Nonsense,' Judge Rules
|The trial of the century has grown soggy ... in milk|
"It's not that I agree with it, but I respect her decision," said San Diego-based attorney Harold Hewell of Oakland Judge Saundra Brown Armstrong's harshly worded ruling. "We felt she analyzed it and resolved any issues we had about the viability of the case."
Well, that's one way of putting it.
In granting Crunch Berries parent company PepsiCo's request to dismiss the suit last month, Armstrong doused Werbel's claim that the public would be deceived into believing Crunch Berries actually contain fruit because of the reference to "berries" and because they are "shaped to resemble berries."
"Nonsense," Armstrong writes, firing up her fighting words. "It is obvious from the product packaging that no reasonable consumer would believe that Cap'n Crunch derives any nutritional value from berries. As an initial matter, the term 'Berries' is not used alone, but always is preceded by the word 'Crunch,' to form the term, 'Crunch Berries.' The image of the Crunch Berries, which is 'ENLARGED TO SHOW TEXTURE,' shows four cereal balls with a rough, textured surface in hues of deep purple, teal, chartreuse green and bright red. These cereal balls do not even remotely resemble any naturally occurring fruit of any kind."
|Thus endeth the froot lawsoot|
Armstrong also shot down Werber's attempt to claim as relevant a comment made by a trademark examiner in 1967 that "The word BERRIES is considered either merely descriptive or deceptively misdescriptive of goods here and should be disclaimed from the mark." The judge responded: "...it is apparent that the examiner's comment was not deemed compelling given that Quaker Oats' trademark application for Cap'n Crunch was approved in 1968, and has been renewed numerous times since then."
Werbel then voluntarily dismissed his suit against Froot Loops as well. No word on whether he now follows his common sense -- or just his nose.
H/T | On Point
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