Paul Noe II, 'Son of Super Swindler,' Apparent Target of Fraud Lawsuit

Will this story ever end?

​Paul Noe II, the apparent mastermind of alleged schemes bilk the elderly and defraud homeowners, appears to be the unmentioned target of a class-action lawsuit headed for trial this fall.

The lawsuit, filed in San Francisco Superior Court in 2007, alleges fraud by Estate Planning and Investments, Inc., one of numerous Noe-linked firms whose business model involved advertising free lectures for seniors on how to set up living trusts -- which turned out to be the first step in a process where attorneys, insurance agents, and insurance companies would pressure elderly victims to buy expensive insurance products they didn't need.

SF Weekly has been following Paul Noe II since 2003, when we described how the insurance peddler seemed to inherit a penchant for iffy business propositions from his uncle and father, two of the most notorious con men in U.S. history.

In September of last year SF Weekly broke the story about Noe's latest apparent scam, which involved seeking homeowners in default, then making inflated claims that his firm, United First, could defeat foreclosure actions -- for a fee. Noe was sued by Attorney General Jerry Brown, who alleged Noe and his attorney cheated at least 2,000 defaulted homeowners out of thousands of dollars each. SF Weekly received a call from the FBI in connection with the story, and a Southern California federal judge has said he'd requested multiple investigations into the behavior of Noe's partner, Roth. Not long ago, the State Bar of California shut down Roth's firm, and allowed his former clients to obtain Roth's files, providing some of the basis for claims by Tauscher's four clients that Noe and Roth defrauded them.

But Noe seems to have come out unscathed. In this vein, Noe's name doesn't appear in the class-action lawsuit. But the suit goes into detail describing alleged activities of his ex-wife and business partner Robin Noe.

Robin Noe, EPICO, EPICO Insurance and their agents would send agents to the homes of senior citizens for the purported purpose of selling seniors living trusts. The agents would misrepresent their real objective -to gain the trust and confidence of a senior citizen and to obtain the senior's confidential financial information in order to sell an annuity.

Could allegations such as these finally stick to teflon con man Paul Noe II?

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