Magazine Publishers Compare the Internet to 'Instant Coffee'
And so, on a gray Monday morning in San Francisco, you and your fellow magazine-publishing cohorts join together to launch a collaborative effort to save the American magazine -- "Magazines, The Power of Print."
Yes -- you are not going to struggle alone. You are going to bring together the best minds in the business to create a $90 million print advertising campaign. You are going to advertise in your own magazines about how people should keep reading magazines!
To do this, you need a really killer slogan. Something that will galvanize your readers. That will show just how cutting-edge and relevant you are.
"Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?"