Examiner, MediaNews to Partner on Bay Area Ad Sales Deal
|Will joint ad sales bring happy days back?|
This alliance, called the "San Francisco Bay Area Buy," will enable joint sells of ads to run in 14 of the companies' newspapers, according to the Journal. The idea is apparently to take on the ailing but still-dominant player in the market, the San Francisco Chronicle.
The deal is an interesting one, particularly coming on the heels of a failed attempt at a similar partnership between MediaNews and Hearst Corp., the Chronicle's parent company, in 2007. That agreement was scuttled after local businessman and activist Clint Reilly challenged it in federal court, alleging it violated antitrust laws.
Also of interest: Hearst owns a sizable share in MediaNews properties outside the Bay Area. As the Journal story points out, this deal will likely revive speculation that Singleton might be interested in buying the Chron, making his stranglehold on the Bay Area newspaper market complete.
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