Thanks For Staying In San Francisco Levi's! Here's a Lawsuit.

LEVI's.jpg
Is that a lawsuit in your pocket?
On the very day iconic San Francisco-born dungaree empire Levi Strauss said it was staying put in the city, the company received a legal kick in its 501s several hundred miles down the road.

On July 13, a class-action lawsuit was filed in Los Angeles against J.C. Penney and Levi's concerning the pants company's subsidiary, Dockers. The plaintiffs claim harks to a 2007 cross promotion in which customers who bought $125 worth of Dockers at Penney's during Father's Day week would supposedly be given a voucher for a round-trip airplane flight. Those with a need to pun could call this a seat-of-your-pants giveaway -- sorry -- but the plaintiffs indeed allege it to be so.

"Many consumers throughout the United States ... paid Defendants $125 for both Dockers clothing and the roundtrip flight that Defendants offered," quotes the suit. "Unfortunately for these consumers, in almost all cases Defendants either: (1) outright refused to respond to attempts to redeem the 'free' travel offer; (2) obstructed the redemmption with bogus excuses not contemplated by the Promotion's Terms and Conditions; and/or (3) charged valid purchasers undisclosed, unauthorized fees to actually collect the 'free' travel."

In essence, the plaintiffs are crying -- sorry, another pun -- "Liar, liar, pants on fire."

While the disgruntled consumer representing the disgruntled masses is one Raymond P. Caccioli of Valley Village -- site of the Sarah Silverman Program and Silverman's real-life home, incidentally -- the plaintiffs estimate more than 40,000 qualifying purchasers. Multiply that by $125 and you've got a number exceeding $5,000,000.

The lawsuit goes on for 29 pages -- and you can read the whole thing right here. We did, and it's a testament to how much one can learn if he or she pays attention in law school. But the real money shot comes early on, on page four: "Defendants induced Plaintiff and members of the Class to buy $125 or more worth of Dockers apparel by promising to also provide a round-trip domestic flight. After receiving their money from Plaintiff and the Class, Defendants simply turned around and refused to provide the flight."

And that's why Caccioli has opted to -- sorry, once again -- sue the pants off Levi's. 

H/T   |   Courthouse News

  • Weekly
  • Music
  • Promotions
  • Dining
  • Events