Why? Because It's Cool: San Francisco's Old Mint Bedazzled By Seven HD Projectors
The bad news: This stellar display of HD light show projection by Obscura Digital is almost certainly the precursor to the next wave of high-tech Budweiser and Coors ads that we'll one day tune out.
In the meantime, however, the San Francisco company's recent transformation of the city's Old Mint into a 3D palate is still pretty darn cool. We can be jaded tomorrow.
H/T | FastCompany.com