Web 2.0 Expo: 'Less is More' Is More at Social Web Tech Conference
While we thank our lucky stars that rumors of a rampant April Fools converge virus turned out to be just that, we feel even luckier to be in San Francisco learning the ins and outs of the social Web at O'Reilly Media's Web 2.0 conference. Coining the term in 2005, Tim O'Reilly's Web 2.0 has been around just as long as the concept of a "social Web" and can be likened to a more meaty, less whiskey-, and pizza-soaked SXSW. (This being SF, conference devotees can grab ginger martinis and a snack at French bistro Annabelle's across the street.)
With the current socioeconomic climate, this year's Expo theme is "less is more" and conference chair Jen Palkha expertly underscored the need in 2009 to pare down both our business model and the way we live our lives; the best thing about this year's Web 2.0 is that it gives "the opportunity to focus on a different view of how to achieve our goals."
The reference standard for tech conferences, so far everything is running smoothly at Web 2.0. Perhaps this streamlined efficiency is why it attracts a remarkable amount of international attendees; the hallways are like a mini Unites Nations and you are more likely to hear it referred to as "le Web."
Wednesday's Panels to Watch:
Best Practices in Social Media Integration for Web Publishers and Content Providers
With Bob Buch (Digg)
Marketing & Community
Open Source Administration
Keynote with John Maeda (Rhode Island School of Design)
Location: Ballroom - 3rd Level
Ignite Conference Party
Location: Mezzanine (444 Jessie Street @ Mint)