Vodka Company: Show Us the Vulnerable, Unbridled Expression Normally Reserved For Only Your Most Intimate Moments -- and We'll Give You Some Money

Sometimes the only thing keeping a concept from being great is its inherent lousiness. Take, for example, the following pitch now cluttering the inboxes of media professionals throughout the San Francisco region:

Ever wonder what your "O-Face" would look like splashed across a billboard? Probably not... but it could end up there!

To support the newly launched "What's Your O-Face?" ad campaign, Three-O Vodka has launched an online contest inviting consumers to upload their best "O-Face" for a chance to win $10,000 and become part of the campaign.

The world is neatly divided into folks who know what an "O-face" is, those who don't -- and those who can take a hint. Specifically, the reference comes from the cult film Office Space, in which the minor character Drew uncorks one of the film's most-repeated lines: "I'm thinking I might take that new chick from Logistics. If things go well I might be showing her my O-face. 'Oh... Oh... Oh!' You know what I'm talkin' about. 'Oh!''

As you probably have already figured out, the "O-face" is, specifically, the goofy, guttural grunt one makes while climaxing during sex (or jerking off, but I digress). It really is a funny line. Perhaps you have to see it:

Incidentally, the actor portraying Drew is named Greg Pitts. He will be known as "O-Face Guy" until the end of civilization; he even portrayed "O-Face Guy" in an episode of the Sarah Silverman Program. For $10,000, I'll bet he's available.

Anyhow, as far as Three Olives Vodka's contest, we get it -- olives, O-face: It's alliterate. Here's what we don't get: An O-face is associated with the rapturous and often explosive discharge of pungent sexual fluids.Whatever connotations that inspired for all of you -- it doesn't exactly make me want to start doing shots.