Prop 8 Ad Wars: "Yes" Gains Ground, Launches Infuriating New Ad

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(Click here to view the video.)

By Ashley Harrell

As of yesterday, polls suggested that Prop 8, the ballot measure that would eliminate the right of gays to marry in California, would pass with 47 percent of the vote. Only 43 percent were projected to vote no. That's damn scary.

The new Yes on 8 ad -- designed to tap into swing voters' irrational fears over the welfare of their children -- is even scarier.

A young girl in pigtails returns home from school with a children's book, King & King, and repeats for her mother what she learned in school: that princes can marry princes and that she can marry a princess. Then spokesjerkoff Richard Peterson, tells us about how this already happened in Massachusetts and a female narrator assures us it will happen here.

And by the way, Peterson is once again underlined on-screen by his title: law professor at Pepperdine University. The school had previously requested that its name be removed from the first misleading "Yes on 8" ad, in which Peterson was also featured. The campaign complied, but in this second ad, it handled things differently by adding a tiny disclaimer to the bottom right corner that reads, "For identity purposes only." It's almost impossible to notice without being directed to it.

So once again, it looks as though Pepperdine has endorsed "Yes on 8," which the school has not. And once again, Peterson is part of an ad making off-base claims that kids will be taught gay marriage in schools.

"It is not reflective of state law in California," said Steve Smith, NO on Prop 8 Senior Campaign Strategist. "You’ve got stuff in the code that says as part of the health curriculum, at some point, you should teach about marriage, but it's completely at the jurisdiction of the local school district. Beyond that, we have very explicit law in California that says any parent who wants to pull their kid out of the health curriculum is free to do that."

Lastly, I'd like to address the giant, pink elephant in the room. Believing it's somehow inappropriate for a child to know that gays can marry, just like everybody else, is just another example of the blatant discrimination that kept them from legally marrying for all these years.


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