Introducing: Not The LA Times dot com

A few months back, I sat across former LA Times reporter Roy Rivenburg at Anaheim's Luigi's D'Italia and listened as he considered creating the ultimate Los Angeles Times parody - a rip off of the website itself.

This morning, Roy e-mails to say that after signing his life away to the project, he's put the finishing touches on his site. Not the Los Angeles Times is live and hilarious as hell with blogs like "Go to Zell," "The Not Kareem Abdul-Jabbar Blog," "Not Another Blog," "Yes, Another Blog," "Are You Kidding Me?" "No, We're Totally Serious..." "In Fact, Forget the Paper, Let's Just Blog."

Already it's being picked up all over the place: Harper's, Romenesko, Portfolio, LA Observed. Good going, Roy! That Zell gnome is beautiful. You guys can check it out here. --Janine Kahn