Google Unleashes 'Knol' Project, Media Smells Tech Blood

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It's a little bit bloggy, a little bit wiki, it's Knol (meaning "unit of knowledge"), the latest Google project to be hailed as a revolution before anybody's actually tried it, and -- if the tech industry was like a Rocky movie -- the Clubber Lang to Wikipedia's Rocky Balboa. But leave to it Wired take the rhetoric down a notch and ruin everybody's fight-inspired headlines. Thanks a lot.

-- Brian Bernbaum

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