S.F. Signs of the Apocalypse...Take Two

Photo | Taken by Joe Eskenazi, Del Taco, 711B Market Street, S.F.

Forget about low fat, trans fats, nonfat or reduced fat -- give me the Big Fat!

The questionable use of the term "fat" when describing food -- especially meat products blown up 100 times in a glitzy photograph which reveals a tan, gelatinous substance that may be cheese (or may not) -- qualifies this Market Street eye-catcher for this week's S.F. Sign of the Apocalypse. To chuckle at Volume One, click here.

Remember, only you can make this a regular feature. When you see an utterly ridiculous sign, whip out your photographic device, click and send the results to me.

Or, you can just hand it to me. I'll be the guy with the Big Fat taco.

-- Joe Eskenazi