Niners Nation Mines Poo Season in Search of Gold

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Every Tuesday morning, the SF Weekly news blog the Snitch profiles one of the Bay's many cool blogs in a segment we call -- BetterKnowanSFBlog. This week, our loser Niners get some love. -ed

By Ty Callister
Perhaps you’ve read our feature section RaidersSuckNinersSuck. It’s all about how sucky our Bay Area football teams are. Well, it turns out there are some fans who are willing to mine through all the suckage and find that 49er gold.

Meet David Fucillo, the man behind the popular 49ers blog, Niners Nation. Fucillo grew up in Las Vegas but moved to San Francisco five years ago (he didn’t say why, so I’m assuming it was because there are better strippers here). Now, Fucillo is a 28-year-old Niner blogger and a full-time law student.

Fucillo says he’s been a 49er fan his whole life. “When I was a kid, the 49ers were the best in the country,” he says. “So I hopped on the bandwagon.”

Niners Nation launched in 2006 as part of a larger network of blogs called SportsBlogs Nation Like many blog networks, SportsBlogs Nation provides the framework and the bloggers and readers provide the content. Fucillo holds a masters degree in sports journalism, but when it came to the tech part, he had very little experience. However, he says he easily learned most of what he needed to know from a wiki provided to him by SportsBlogs Nation.

After moving to San Francisco, Fucillo spent five years as a full-time employee with the Oakland A’s, and in the process got turned on to the popular blog Athletics Nation. He soon found out that Athletics Nation was part of SportsBlogs Nation. So Fucillo did some experimentation with Blogspot. Shortly after, he pitched his idea of a 49ers blog to SportsBlogs Nation.

Now, Niners Nation has between 350 and 400 registered users. Outside of that, they typically get 500 to 700 unique page views a day, and up to 2,000 on a game day. Reader ages range from sixteen to forty.

Like most blogs, you can post comments to the articles by joining the site for free and getting a login name. Niners Nation readers can also post their own short articles called “Diaries.” Fucillo says that in the ten months since Niners Nation has been up, he has only had one problem reader (i.e. troll) who he had to kick out.

All of that ambulance chasing and frivolous lawsuit filing can make a first-year law student stressed out. So Niners Nation is a great way for Fucillo to take his mind off of school. “Like over the weekend I had a bunch of criminal law readings, so I’d do a little bit of that then take a break and post something on the site,” he says.

As for the future of blogging, Fucillo seems positive. He says that the line between blogs and “mainstream” media is blurring, pointing out that even news sources like the San Francisco Chronicle and Fox Sports have blogs now. “We’re kind of an ADD society,” he says. “And I think mainstream media are having to catch up with that.”

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