Giants' 'Dynamic' Pricing System Is Downright Evil
Wed., Feb. 10 2010 @ 12:01AM
| The Giants may not be able to afford Barry Zito, but Giants fans on a budget can now only afford to go to his games |
I expect the team will make scads of extra money, though not enough to write off the Barry Zito fiasco. But I sincerely hope that this is a dismal failure, and those responsible for it are disgraced into finding non-baseball avenues of squeezing every last dollar out of rubes. Maybe they could go work for the Department of Parking and Traffic.
The oft-quoted model for the new, likely soon-to-be-ubiquitous baseball pricing system is airline ticket purchasing. It's almost certain readers have experienced first-hand the joys of last week's $300 tickets this week being priced at $410. It's a strong incentive to buy early before myriad contrived supply-and-demand factors are tossed into the algorithm and you end up paying through the nose. As noted before, inducing people to spend quickly and pinging those who do not is good business sense.





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