In advance of his Underground Celebrity EP, which will be available on iTunes and Amazon on April 16, rapper, dancer, and San Francisco State student Priceless Da Roc dropped an EA-Ski-produced single called "Hella Saucy" that features an accompanying dance video.
Priceless Da Roc, creator of "Hella Saucy."
Priceless and Richmond DJ J12 are the duo behind last year's infectious J12 dance craze. After hearing "Slow Down" by Clyde Carson and the Team, Priceless and J12 made their own version of the song with a guest verse by Priceless and dance moves the two created for the track. Carson embraced the version and made it an official release many months after the original dropped, a wise move that gave his song a large boost. He also featured the J12 dance in the video -- by which time it had already spread through Bay Area schools and dancefloors.
As it turns out, though, the J12 was just the first move.More »