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| Beats By Dre: The NASCAR of headphones. |
The holiday shopping season has a long history with the audio-video sector, but mostly as a time to shave a few dollars off second-tier home theater equipment. There remain plenty of opportunities to trample someone for a $25 Blu-ray player, but looking through this year's Black Friday circulars and Cyber Monday email blasts revealed a new lure being dangled prominently: Beats By Dr. Dre headphones.
Let's give credit where credit is due: There likely wouldn't be as many consumer-friendly headphone options these days without Beats. Previously, headphones occupied a much smaller, older-skewing market of enthusiasts. Then came the iDevice revolution, and, in its wake, Beats, which offered a glossy fashion accessory that put style back in compressed audio. Hip-hop icons, video vixens and extreme athletes -- and therefore younger demographics -- adopted them without hesitation. And in the period leading up to Christmas, various retailers are promoting and even discounting Beats.
But before pulling the trigger, consider that this isn't a case of more for less; it's definitely less for more. Beats By Dr. Dre are the NASCAR of headphones. And not just because of their garish colors and exaggerated branding. Beats are all about rumble: Eventually you'll come to realize that, despite the excitement, constantly turning left can only get you so far.
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