For four years now, Viracocha has been one of San Francisco's most cherished live performance venues and most unusual stores. With artisanal crafts and furniture, local art and literature, clothes, typewriters, and custom light installations, Viracocha has quirkiness in volume. Cactus in a boot? No problem. Hand-blown glass bottles from France? You betcha.
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The store's ever-changing design and overall aesthetic is so appealing that proprietor Jonathan Siegel is often commissioned to assist other businesses with his interior design savvy. Simply walking through the store is an inspirational experience; each item invokes the precious, reminds us that no detail or characteristic is unimportant should we pay it the right attention. It's not uncommon for someone to stroll in off the street, sit down at the piano, and set the mood for an hour or two.