Is Giving a Shit the New Not Giving a Shit? Future Twin Explores Music as a Vehicle of Change

Marte Solbakken http://poppylandet.blogspot.com Future Twin
As a generalization, pop stars write generic songs about love, make absurd amounts of money, and then throw a miniscule portion of that money at issues they care about. (Or, possibly, that their PR handlers deem appropriate to care about.) For example, back in 2010, Lady Gaga partnered with Virgin Mobile for her Monster Ball tour and raised $80,000 for homeless youth. Of course, the tour itself grossed a whopping $200 million, so she's not exactly Mother Teresa. Or Neil Young, for that matter. Farm Aid? Bridge School? Those are just regular happenings for a musician who seems to get press as much for his philanthropic work as for his music.
Independent artists, since their earnings are miniscule to begin with, can't afford to throw money at their own problems, let alone the causes of global strife. Instead, they have to use the only means at their disposal, their music, to make an impact. Using music as a medium for social or political change can risk turning people off. However, on occasion, a band figures out a way to charm its listeners into taking note of the issues the members care about.
A perfect example is the relatively new (they've been performing for about a year) San Francisco psych-rock band Future Twin, whose songs you can stream over on the Bay Bridged.


































