From SF Weekly's latest print music section:
Wallpaper. Gets a Record Deal: It was around 10 o'clock on a Friday night in December when Ricky Reed walked into a meeting at the Sony Music building in Beverly Hills with no idea what to expect. Less than 36 hours later, Reed -- the creative force behind a comically crunked-out Oakland pop-hop outfit called Wallpaper. -- had signed to Epic Records, an imprint of the Sony empire run by the celebrity record executive and X Factor judge L.A. Reid.
In the span of a weekend, Reed, whose real name is Eric Frederic, morphed from a promising but small-time independent Bay Area artist to a new star in the pop machine responsible for radio staples like Beyoncé's "Single Ladies" and Rihanna's "Umbrella." It's a sharp change for Wallpaper., whose boisterous, bass-heavy funk is half a parody of the hit parade, and half a winking embrace of its charm. While much radio R&B embraces the bling-flashing, bottle-popping fantasies of mainstream hip-hop, Wallpaper. songs glorify drinking Two-Buck Chuck and cruising in your friend's mom's minivan. Its biggest hit, "#STUPiDFACEDD," is a bouncy blast of self-deprecation about getting wasted at a friend's apartment. Reed calls his songs "pop music for the 99 percent" ... [continue reading]More »