Jerome LOL on Making Innovation the Norm in Dance Music
Los Angeles-based artist Jerome LOL lives on the Internet. Not in some alternate reality, but as part of the new wave of young producer-DJs that have a ubiquitous presence via social media and draw inspiration from Internet culture for their music and personas. Dubbed the Web 1.0 Music scene, the former LOL Boy has brought back the days of pixelated gifs and A/S/L lingo, all while curating his unique but classic house sound. We recently spoke with Jerome about his newest single, his Body High crew, and the current Internet generation. He headlines Monarch this Thursday with Body High label co-founder Samo Sound Boy and DJ Funeral for Lights Down Low.
Tell us a little about your newest track, "Tell U." How did you decide which samples to use?
I wrote the song for Sound Pellegrino, which is a label I have respected and followed for a few years now. When Sound Pellegrino began, it was notorious for releasing music with unconventional samples. Though the label's sound has progressed, I thought it would be fun to create a song build mostly out of vocal samples as homage to a label's past.
What's coming up for you in terms of releases?
An EP of 6 original songs on Friends of Friends coming soon.
Since you tastefully remix pop tracks and seem to enjoy it, what do you think about its current state? Do you think we can ever get back to the '90s boy band pop days?
I am getting really bored by "EDM-Influenced" (sorry for saying EDM) pop songs. I really love "Stay" by Rihanna for its stripped down arrangement. I hope the instrumentation on radio pop songs becomes more experimental, because there are so many talented vocalists right now, not to mention great technology that can make nearly anyone sound like a talented vocalist. I don't think we will or should even try to get back to boy band pop days. I'd love to see pop music on the radio coming from more artists who are writing and producing songs themselves and pushing it into new territories with different structures, instrumentation, etc.
How did the Body High label begin?
Samo and I made the DJ Dodger Stadium EP and decided to release it ourselves.
You two have said that you are inspired by "dance music history." What do you think is lacking in new music being put out these days?
The technology we have with computers is really tricky. It's great that those who have access to a computer can create music, but it also makes it very easy to emulate the sound of others. There are a great number of innovative producers, but it would be great if innovation was the norm.
What's the most memorable night you've ever had with the Body High Crew?
A lot of great memories, but it might be our SXSW party from 2012.
Many of your fans say you could be the "King of the Internet." Do you think the Internet generation is peaking right now?
Well, I would oppose being called that, first off. I don't think the Internet generation is peaking, because the real Internet generation is the generation that was born with the Internet already existing. Our generation is this weird transition generation, and a lot of people have become really self-aware with their online activities. It will be really interesting, though, to see how the generation born after 2001 will grow up and use the Internet into their adulthood.
What's your favorite website to waste time on?
You seem to be an avid user of Vine. Now with video for Instagram, RIP Vine or...?
I love loops.