L.A. Producer Urulu on His Favorite Soft Rock Jams and Moving to Europe
When one listens to the soulful house sounds of producer Urulu, they might feel as if they've been transported back to the early '90s and the beginnings of the rave era. It's hard to believe then, that Urulu was born just when this new wave of electronic dance music was beginning. His 2011 introductory EP Goodbyes was full of deep grooves and smooth vocals, and sparked the interest of U.K. producers such as Chris James, propelling him to the forefront of up-and-coming producer lists. This year, he released the EPs Across the Sky and Sincerely 91 on the European label Exploited, which showed more refined tributes to '90s house styles. We recently had a quick chat with Urulu about soft rock, Europe, and his Halloween costume. He plays Lights Down Low at Monarch this Friday with L-Vis 1990, SFV Acid, and the Lights Down Low residents.
With parents that were into soft rock and "WWE" music, how did you get into making house music?
By mistake I suppose. I remember when I was like 8 or 9 there was this arcade game (I'm sure it's still around), called DDR [Dance Dance Revolution]. For those of you who were fortunate to never play this game, it's a like dance simulator with the worst dance mash-ups. But at that point in time it was like an introduction into all things four by four. Cheesy as it may sound, but it was sort of an epiphany for me.
But you must have a favorite soft rock jam?
(Laughs). That would probably be a toss-up between Queen's "Bohemian Rhapsody" and Journey's "Separate Ways."
You were quite mysterious and anonymous for a while when you first started making your music. Was there a reason for that?
I really have no clue. Most likely that was unintentional, or possibly just the fact that no one knew who the hell I was.
Some blogs have said your music has a "French" feel. What do you think that means?
That I'm a passionate lover. But no, I really have no idea what that means. If anything I would think my music is more American than anything, but hey, who knows?
Do you see yourself moving overseas sometime, as you are signed to European label Exploited?
Funny you ask; I'm actually going to be living in London for a good portion of 2013, and then possibly onto Europe.
Do you feel that it's more comfortable for you to make music in Europe?
I think financially and for my own sanity, yes. It was kind of just second nature to me to plan on moving out there. Exploited is based in Berlin, as well as over half the artists I see myself as being like-minded to, so it naturally seemed fitting.
Tell us a little about your newest single, "1991." Was it meant to evoke days of earlier house?
It's an ode to a time I was unfortunately too young to experience; it's my take on the purist form of house music.
What is the story behind the video?
I won't go too much into it, but it's about a girl who finds peace in solidarity and my song, of course.
What's coming up next for you in terms of releases?
I'm really trying to push more releases on my own label, Amadeus, but in addition to that I have a split EP with Steve Huerta forthcoming Dirt Crew and hopefully something soon for Noir. Also have remixes forthcoming on Kolorit Records, Petfood, Demento Mori, and Fools Gold.
Who will you be disguised as this weekend?
It's either between a juggalo or Steve Zissou.