At Persevering Punk Label Alternative Tentacles, Jello Biafra Is "Not Computer-Compatible"
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Name: Alternative Tentacles
Owner: Jello Biafra
Motto(s): "Giving art a bad name since 1979" or "Keeping the homeland insecure since 1979."
Creation story: Alternative Tentacles was originally founded in 1979 by Jello Biafra and East Bay Ray of the Dead Kennedys to release their single, "California √úber Alles." The label has since established itself as one of the longest-running independent record labels in the world. Enduring far too many changes since its inception to cover in this piece alone, it is now headquartered in Emeryville, where I spoke to general manager Jesse Townley about the label's ethos and inner-workings.
Musical focus: "Jello Biafra is the only human on the planet that likes every single band on Alternative Tentacles," says Townley. AT is often pigeon-holed as a punk label, and its ethics are certainly aligned with many tenants of that subculture's philosophy, but the music diverges wildly from punk rock. There is the hoarse twang of Slim Cessna, Blowfly's profane rap, and Zolar X's cosmic glam rock, in addition to hardcore, crust, and straight-ahead punk.
AT's Jesse Townley
Townley's arrival at Alternative Tentacles: Jesse Townley applied at Alternative Tentacles in 2001, after having already established himself in the Bay Area punk scene as a member of Blatz, The Gr'ups, The Criminals, and other bands, as well as accruing label experience at Lookout Records. Townley describes the office in San Francisco that AT occupied when he arrived as a long hallway haphazardly lined with crucial masters and lacquers. He seems relieved as he describes the label's current Emeryville warehouse location as "a space that can actually be designed around the label."
Business model changes: After a legal battle cbetween Jello and his former band mates, Alternative Tentacles lost rights to the Dead Kennedys' back catalog in 2000, delivering a severe financial blow to the label. Townley relates that, "in a very short time we lost between 50 percent and 75 percent of our annual sales." At this point, Alternative Tentacles began a partnership with AK Press, releasing spoken word collections by the likes of Noam Chomsky and Angela Davis, in addition to Jello's own spoken material. Shortly after, the effects of file-sharing rippled throughout the entire music business. Townley says that the loss of the Dead Kennedys simply forced AT to tighten its belt before other labels did the same. With spoken-word providing an additional dynamic to the eclectic roster, and with a renewed focus on reissues, AT has persevered since the loss of the Dead Kennedys.
On working with Jello Biafra: "Basically put, Jello is not computer-compatible." This is further evidenced by a print-out of Jello's first email posted to the wall of Townley's office. Although he has made some technological advances, Jello still prefers faxing as his primary means of communication. This complicates processes such as proofing artwork for AT releases, but Jello excels in his role as the curatorial decision-maker behind Alternative Tentacles.