Kreayshawn Producer DJ Two Stacks on the Making of "Gucci Gucci"
Kreayshawn's "Gucci Gucci" is 2011's most divisive rap song. It has seen the leader of the White Girl Mob subjected to a cascade of commentary about her lyrics, her image, and her place in hip-hop -- although DJ Two Stacks' contribution to the "Gucci Gucci" phenomenon has gone largely overlooked. It's Staten Island-based producer Two Stacks' beat and cavernous bassline that bed Kreayshawn's raps. The creative collusion came about after Kreayshawn sent out a tweet asking for beats and Two Stacks responded. According to the rapper, his productions caused her to exclaim, "Damn, all these beats slap harder than these other ones!" Since then, the two have formed an alliance, with Two Stacks flying out to L.A. to hole up with Kreayshawn and record a fresh batch of songs -- including contributions to the upcoming Left Eye project, which he promises will showcase a "harder sound." (Kreayshawn's just-released "Rich Whores," however, isn't produced by Two Stacks.) With "Gucci Gucci" fast approaching four million views on YouTube, here's Two Stacks' take on the year's most argued-about rap song.
Have you been surprised by the success of "Gucci Gucci"?
Yeah, I could lie and say that I'm not surprised, but no one can ever imagine that kind of reaction to just one song that we've made. We were just making music and it turned out people loved it, so I'm definitely surprised at the amount of people that are into it. It's beautiful.
When did you first make the "Gucci Gucci" beat?
I first made the beat in probably fall of 2010, maybe October or November. I put it together just for Kreayshawn, using her "One big room full of bad bitches" line. The plan from the jump was that it was always going to just be tailor-made for her. I didn't offer it around to any other rappers.
As the producer of "Gucci Gucci," did you have much input into the content and direction of it?
All I really gave as far as direction was creating the sound and putting that little hook on there, then she went in and did her own thing with the lyrics. We didn't really sit down and speak on it much and talk about what the song was going to be about -- I just did my thing and she did hers. That's how we work. It's great with her, 'cause she's a very individual and creative person who does what she wants to do -- she never tries to conform to whatever else is going on.
Kreayshawn herself mentioned that V-Nasty was rhyming over your beats before she was. Is that true?
Well, what happened was before the "Gucci Gucci" beat I had sent some other ones over and a couple of the beats I'd sent to Kreayshawn ended up going to V-Nasty and being used on her mixtape. The mixtape ended up coming out before any of the work Kreayshawn and me did together.
Kreayshawn also said that there were eight beats you gave to her that she'll be working on. Is that right?
Yeah, that sounds about right. We're been playing through a lot of stuff; that was back in the days of sending stuff over. Now that we're together in the studio in L.A. though, I've got pretty much everything with me, so she'll probably end up hearing hundreds of beats and music. We're working hands-on for the first time -- I think that'll bring a whole new type of energy to the music. Usually I'm working in a little studio in the Bronx, but now I'm in Hollywood!
Is "Gucci Gucci" representative of what you and Kreayshawn will be releasing next?
Nah, I just like to create whatever comes naturally and sounds best -- I'm definitely not trying to go in the studio and create that record again seven times over. We already have tracks that we're finished up in the studio that sound nothing like "Gucci Gucci." Like people talk about her Left Eye project that's coming up, and I think that's going to surprise a lot of people because it definitely shows a harder sound from her. But we're both fans of so many different types of music that I think the songs you'll hear from us will always reflect that.