Ticketmaster Sends Swell Season Suicide Witnesses 'How Was The Show?' E-Mails

Categories: Tragedy
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You don't need to follow the comments on our post about the suicide at Thursday's Swell Season concert to guess that the many fans who witnessed the sudden death of another person might be a bit, well, distraught. (Quite distraught, in fact.) So it's perhaps also not surprising that fans who saw a 32-year-old San Jose man fatally jump from a roof onto the stage in the middle of the set aren't thrilled about receiving generic "how was the concert?" e-mails from Ticketmaster and Live Nation.

But somehow, they're still getting those e-mails.

"Show rocked? Tell us about it," chirps the graphic in one Live Nation message that an irate Swell Season fan shared with us. So she did. "I responded to both surveys, just so I could put in the comment field, 'We were all witness to a horrific suicide. You need to fix your automated email messaging,'" the woman told us in an e-mail earlier today, explaining that e-mail marketing is part of her job.

Other potential answers are numerous. "A good friend suggested I should respond: 'Dear TM: Glad you asked. Was viscerally reminded of own mortality. Feel so alive. Please include suicides at all future shows. P.S.: Seriously, Ticketmaster, I'm billing you for the therapy. Luckily, it'll be cheaper than your ticket fee.'"

Yikes. It should be pointed out that both messages were automated, and that Ticketmaster's went out only hours after the show ended -- at which point only limited information about what happened at the concert was available. But still.

Update, 5:06 p.m.: Live Nation's Aaron Siuda says the e-mails were part of an automated system and have been stopped. "They're not going out anymore," he tells All Shook Down. "We're sending an apology note out to the people who did receive them." Siuda said the company is "taking steps" to make sure it doesn't again send out the automated e-mails after shows where something went wrong.

Follow us on Twitter @SFAllShookDown

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