Conan O' Brien Doesn't Join Revision 3: Digg 2.0 Is Announced
While it captured public (and our) imagination for all of five minutes, the announcement was a hoax; The crowd was in fact cajoled by the opening act NSFW Show to false tweet, using the power of social media to prank drunken tech savvy.
While people were distracted by this and numerous other SXSWi tomfooleries, serious business did go down at the interactive festival's largest unofficial party. Moments after Twitter revealed the faux Conan news to be just that -- Digg.com CEO Jay Adelson took the stage and made a real announcement about the "New Digg" a.k.a upcoming changes to the social news site's interface, voter, and submission options.
|Photo via Flickr/Alicetiara|
Those curious can try out the new Digg alpha at New.Digg.com.
Follow more of our SXSWi adventures at @alexiat and @sfweekly.