Serious About Your Social Media? Watch This Show
We speak of the Social Blade Show, which, as of tonight, will be in its fifth week. The show is loosely divvied up into sections in which social media stories of the week are dissected and knowledge is gleaned from the guest of the week. It's largely interactive, with visitors and hosts dropping comments into a chat room below the live stream.
California resident and show host JD Rucker (also a social media powerhouse - just check out the links on his profile) took some time to chat with us about the Social Blade Show - which runs Thursday evenings at 7 p.m. Pacific.
Whose idea was the Social Blade Show? How did that get started? (And for the digg n00bs in the house, where did the name come from?)
JD: Patrick Parise wanted to do a show. We talked about it and decided that the best niche for our "skills and opinions" was social media. Patricks' a killer Digg user three times over and I dangle my own wares on Digg, Twitter, Facebook, StumbleUpon - basically anywhere that people listen (or at least pretend to listen) to what we have to offer.
The name was one that Urgo and I came up with almost two years ago. The idea is that the site "slices through" the data flowing through the front pages of social news sites. Digg is the primary (well, only) site that it focuses on for now, but I'm sure it will eventually cover every social media site in existence. There's three or four, last time I checked.
Is the show too inside-baseball? Will a regular Joe who diggs or stumbles the occasional story and uses facebook now and then feel lost watching it?
JD: The show definitely caters to the heavy users of social media, but the topics can have a general appeal. Viewers who know nothing about social media other than "I've heard of that tweeter and facespace thing, but I don't know much about them" will still be able to benefit from the "insider knowledge" they can gain. We don't discuss advanced strategies or topics, as those discussions are saved for those of us in the "Evil Social Media Power User Fraternity." I can't say much beyond that until the FBI investigation is concluded.
Introduce your co-hosts/cohorts. What do each bring to the table?
JD: Patrick Parise is a Digg expert. While he is no longer on the site as a user, he is the resident Obi-Wan Kenobi in that he's like a ghost helping newer users and websites desperate to grace the Digg front page.
Erin Ryan is one of the top social networking analysts in the business. She is both Canadian and an entrepreneur, two qualities you don't often find mingling in the top-tier of social media. When she talks, people listen.
Jason a.k.a. Urgo is our Bill Gates. With over 70% of his submissions hitting the front page of Digg, he's one of the few "sure things" out there. He's also the mastermind behind the Social Blade analysis tool and his favorite holiday is April Fools' Day. What that says about him, I'm not sure, but it has to mean something.
Victor Barrera is the anchor of the show. His eye for content has made him a leader across many social media websites. He is also one of the most well spoken and articulate persons you'll hear on radio - a nice change of pace from myself and Patrick.
Is the show spontaneous? Or do you put in time planning segments? (If
so, how much time?)
JD: As with every show, there's always a certain level of planning that goes in to form a framework for the show. With that said, we are inclined to bring on callers from the audience and let the show take a life of its own. Controlled chaos is one of our strengths -- too much structure leads to boredom, while not enough leads to anarchy. We want to take advantage of both.