San Francisco by SXSW kicks off next week

Categories: SXSW

Scissors For Lefty by Jason Odell

Next week most of the country's bloggers, bands, booking agents, party promoters, and coke dealers will book into every last Austin hotel room and hunker down for SXSW. The Texas music marathon is legendary for turning a medium-sized American town into Candy-Band Land, a place where music comes out of every van and venue for a good 30 miles. The industry hope with the whole bash is that writers and deal-makers won't be so wasted that they'll actually pick up on and push the next big thing, but the parties have gotten so out of control over the last five years it's enough just to stay hydrated and awake, let alone remember what you’ve heard.

We’ll be keeping a daily SXSW blog down in Austin, giving readers (and our own terrible memories) a little taste of Texas -- the good, the bad, and the atrocious acts that’ve made their way on to its myriad stages. Outside of the main festival, I always look forward to the Vice and Fader parties battling for supremacy (although Vice always has more of that punk edge) and Arthur mag’s hippie oasis at the French Legation building, although some day they’ve got to consolidate this shit so Austin doesn’t become a million mini parties where you’re constantly missing out on the action somewhere else.

You can check out the band list here, and there’s an impressive list of Bay Area acts going this year, from Arp to Lyrics Born to Scissors For Lefty, Heavenly States, Hank IV, and more. Watch this space for more updates, info and reviews in the days and week to come. – Jennifer Maerz

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