The Science of Shopping at the New Bi-Rite Market
Bi-Rite on 18th Street, a hot Friday afternoon, is bedlam. You'll hear conversations on beef cuts and see shoppers elbowing for real estate at the deli, standing before the wine shelves with a practiced look of helplessness in hopes of attracting an employee for help, and eye-gouging toddlers with the sharp corners of their messenger bags. As a member of society who never misses an opportunity to mock and scorn a stranger, I like to sigh with exasperation while pushing past new customers wandering the store devoid of clear intent.
Anna Roth The deli counter at the new Bi-Rite Market on Divisadero.
See also: Bi-Rite Opens Second Location, Divisadero Will Never Be the Same
Bi-Rite Creamery's Secrets Revealed In New Book
Bi-Rite Market's Eat Good Food Brings More Than Recipes to the Table




































