Citizen Chef launched last week in Whole Foods and Mollie Stones with a line of pre-arranged, ready to cook, healthy meals for about $10. The meals come boxed with pre-cut veggies, a grain and a sauce, and recipes for preparation in 15 minutes or less, with or without the addition of the protein of your choice.
These healthy meals on training wheels are the creation of two San Franciscans: Drew Taylor, great grandson of a lettuce grower, and Adam DeVito, an executive chef. The simplistic pre-packs are meant to take the time, fear, and planning out of getting a healthy meal on the table out of the equation, and get more people eating better.
"We want to make it easy to cook delicious meals at home," says Drew. "In our generation people just don't cook any more." Fifty percent less than in 1977 anyway, according to Drew's stats. The "reality is, people don't have enough time, and or enough confidence, in the kitchen."
I tried a meals and, since I do cook, and my tastes run toward a bit less vegetarian than the base meal provides, so I enlisted Michael Weiler, a friend and vegan from Berkeley, to try a meal as well and report back. Here's what we found:More »