By now, his wafels are a staple in third wave coffee shops, but Abhishek "Rip" Pruisken is just getting started. He's the man behind Rip Van Wafels, those thin, caramel-laced wafels modeled off Dutch stroopwafels that have lately become a mainstay in cafés all over town. Coffee may be a quickfire business -- the faster we get our morning cup the better -- but Pruisken is advocating for a slower approach. His entire branding scheme, in fact, is based on the plea to take more breaks. Stroopwafels are as much a ritual as they are a food item, designed to be rested on the lip of a cup of coffee or tea, to be enveloped in the steam and the flavors rising from the cup, assimilating some of the stronger flavor notes.
Rip van Wafels