Well, Chipotle has proven one thing with its new four-episode web series on Hulu, Farmed and Dangerous: It doesn't know how to make a TV show. Here's the plot of the pilot: Big Bad Industrial Farming has created a way to get cows to eat petroleum pellets, and spin doctor Buck Marshall (Ray Wise, aka Twin Peaks' Leland Palmer) has to sell the idea to the American people. The only problem is a viral video of an exploding PetroPellet-ingesting cow, and it's up to Marshall's daughter, a less charismatic version of Kirsten Bell, to go after the scruffy, handsome, and incredibly dull sustainable farming crusader (named Chip, get it?) who's responsible for spreading the video in his quest to take down Big Ag.
It sounds okay on paper, but the problem is that the show is not created to focus on drama, snappy dialogue, chemistry between actors, or anything else that makes up a good television series. Farmed and Dangerous isn't hung on plot points, it's hung on talking points. It's propaganda, not entertainment.More »