Trader Joe's Ex-President Wants to Waste Less Food

TraderJoes.jpg
Pete Kane
Will the Daily Table's staff wear uniforms like Hawaiian shirts?
Americans waste almost 40 percent of their food, and almost all of it is because expiration dates are a combination of confusing and outright terrifying. Does anyone grasp the distinction between "sell by" and "enjoy by"? Who hasn't held a bag of arugula that expired the day before and thought, "Did this thing descend immediately to Hades, and will I die of botulism if I make a salad?"

But a lot of waste originates higher up the chain, with grocery stores tossing tons of product -- largely produce -- that is perfectly fine to eat but culturally un-sellable in a society that, with some justification, fears imperfection like nothing else. So a former president of Trader Joe's, Doug Raugh (rhymes with "how"), now wants to sell that expired food.

His concept, the Daily Table, would be a chain of hybrid grocery store-restaurants, cooking on-site and then selling nutritious grab-and-go meals. To keep costs down further and avoid picking fights with established supermarkets (probably including his former employer), the Daily Table would focus on items that aren't "brand-driven," and most locations would be sited in underserved urban communities. Low-income Dorchester, Mass., adjacent to Boston, will be home to the first store. Therefore the real competition likely isn't Trader Joe's, but Burger King.

"Food banks have done this for years," Rauch told NPR.

While keeping things at the proper temperature extends the shelf life of practically everything (although onions do quite well in pantyhose), this will require a sea change in American attitudes towards less-than-stunningly-gorgeous items -- as well as facing the dual headwinds of skepticism and ready-made punch lines about sloughing off past-the-date milk onto poor people. But it's a certainly a good thing to get Americans to eat more arugula.

Follow @wannacyber




My Voice Nation Help
2 comments
dreanatasha
dreanatasha

This is an awesome concept to eliminate food waste. It is astounding to see how much food is wasted each year in our homes, grocery stores and restaurants. Food Shift is committed to making a difference by recovering food and making it available to those in need. Please sign and share the pledge to reduce waste and to use food more sustainably: www.foodshift.net

Together we can make a difference.

EndGroceryWaste
EndGroceryWaste

The large amount of fresh food waste is a lose-lose situation for the environment, retailers and the struggling families in today’s tough economy. The excess inventory of perishable food items close to their expiration in supermarkets causes waste.

Why not let the consumer perform the perishables rotation in the supermarket by offering him purchasing incentives based on product’s remaining shelf life?

There is a new GS1 DataBar global standard that enables an automatic incentive offering application for fresh food close to its expiration.

The EndGroceryWaste application, which is based on GS1 DataBar standard, encourages efficient consumer shopping behavior that maximizes grocery retailer revenue and makes fresh food affordable for all families while effectively reducing the global carbon footprint.

 Rod,

Chicago, IL

Now Trending

From the Vault

 

©2014 SF Weekly, LP, All rights reserved.
Loading...